Collect points on your favourite beauty and fragrance brands in store and online. Earn 1 point for every £1 spent. Once you reach 150 points you can start to redeem them against your purchases at any of our Main Street Stores. For every 150 points you collect, you receive a 10% discount off your total purchase.

As a VIP card holder you will automatically receive our newsletter which will give you access to new launches first, insider updates, tips and exclusive offers. To opt out of this you can unsubscribe from our newsletter at any time or alternatively just send us an email requesting to opt out of our mailing list.

Sign up or update you VIP Card here and enter in a draw for a chance to win a £500 SM Seruya Gift Card.
  1. VIP Card will be issued upon the client completing the required form online.All information is subject to Data Protection.
  2. VIP CARD will be issued upon purchase.
  3. The client to receive one point for every £1.00 spent.
  4. VIP must collect 150 points to be entitled to redeem points.
  5. Points accumulated within a calendar month will not appear until the 1st of the following amount. Points only redeemable the following month.
  6. This card is valid for use at ALL SMSeruya shops excluding the Airport.
  7. Points may be redeemed at ALL SMSeruya shops excluding the Airport and web.
  8. Card must be presented at the time of purchase.
  9. Proof of identity of the holder may be requested.
  10. Points may only be redeemed on full price items.
  11. Points are not transferrable.
  12. SMSeruya has the right to exclude any products from point collection and will make it clear to purchaser.
  13. SMSeruya may remove points if products are returned or partially refunded.
  14. If the client has forgotten the card the points may be included later upon presentation of receipt or with proof of identity.
  15. It is the responsibility of the card holder to keep the card safe. SMSeruya is not responsible for any loss of points or data.
  16. The receipt will state the number of points included.
  17. If the card is not used for a period of 12 months SMSeruya reserves the right to withdraw the card.
  18. Upon any suspicious or irregular activity SMSeruya reserves the right to cancel the card.
  19. A member may opt to leave the programme at any time by returning the card. All points will be cancelled.
  20. SMSeruya reserves the right to change the rate of point collection and will inform the VIP clients.
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