Welcome to S.M. Seruya
Welcome to S.M.Seruya, Gibraltar’s leading perfume and cosmetics retailer. A family business that was established in the early 1850’s. We have grown and expanded from just one boutique to five luxury stores on Main Street and an exclusive duty free shop in Gibraltar’s international airport.
We carry the widest selection of premium brands of perfumes and cosmetics skincare, suncare products and haircare. Our highly skilled team of makeup artists and skincare specialists are on hand at all of our stores to advise clients offering guidance and recommendations for all skin types and with expert knowledge on all of our luxury brands.
We pride ourselves in offering a personal service and the ultimate shopping experience for perfumes and cosmetics.
From nostalgia in a bottle to a total beauty makeover, S.M.Seruya has more than a century of beauty expertise