Creating a
New Vision

Back in 2021 we embarked on an exciting journey to redine our look, aiming to elvate and modernise our branding through the use of stunning colour combinations and elegant typography. 

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a Legacy

We took the opportunity to identify our values, as well as our identity, always respecting our history whilst looking to the future. From logo, to gift cards, gift wrapping to team uniforms, we were determined to have our vision shine throughout the business.  

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From our

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To the External ...

All our branding took shape, ensuring that whenever you see our bags, gift cards, catalogues, letters or website, you know you've arrived at the Home of Luxury Fragrances & Cosmetics, you've reached S.M. Seruya.

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